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Fastweb selects ContentWise for the first pilot project of intuitive TV
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Fastweb, Italy's second largest fixed telecommunications provider and the first company in the world to offer its customers IPTV, has selected Neptuny's ContentWise product to carry out a pilot project based on previous viewing behaviour and other-user ratings to provide recommendations to television viewers, thus reducing the amount of time needed to look for preferred content.
Fastweb plans to use this revolutionary IPTV content recommendation system in order to help viewers select content from the thousands of programmes available, thus making watching Fastweb TV a tailor-made experience. |
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